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Understanding and Profiting from Intellectual Property

By  D. Yang

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In Stock (776)

£ 53.99

Description

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

Book Details
EAN:
9781403991720
Binding:
Hardback
Dimensions(mm):
220 x 164 x 23
Publication Date:
2008-04-24
Publisher:
Publication Country:
United States