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Understanding Focus Group Discussions

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In Stock (221)

£ 31.79

Description

This volume guides readers on practical and theoretical considerations in conducting focus group research. Separate chapters are devoted to writing focus group methods and presenting findings. Strategies for assessing the quality of focus group research are included and case study examples of field research are provided throughout.

Book Details
EAN:
9780199856169
Binding:
Paperback / softback
Dimensions(mm):
141 x 216 x 14
Publication Date:
2014-01-30
Publication Country:
United States