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Unlocking the Customer Value Chain

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In Stock (2)

£ 20.63

Description

A Harvard Business School professor reveals the pattern to disruption in an industry by startups like Zipcar or Airbnb that force established companies out of their status quo and describes what industry leaders can do to protect their brands.

Book Details
EAN:
9781524763084
Binding:
Hardback
Dimensions(mm):
168 x 243 x 31 mm
Publication Date:
2019-02-19
Publication Country:
GB