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Urban Events, Place Branding and Promotion
Usually dispatched within 3 - 5 business days.
£ 195.75
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.