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Visual Marketing

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In Stock (980)

£ 195.75

Description

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

Book Details
EAN:
9780805862928
Binding:
Hardback
Dimensions(mm):
229 x 162 x 23
Publication Date:
2007-09-19
Publication Country:
United States