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Vulcans, Earthlings and Marketing ROI

Usually dispatched within 3 - 5 business days.

In Stock (368)

£ 34.79

Description

Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.

Book Details
EAN:
9781554580316
Binding:
Paperback / softback
Dimensions(mm):
227 x 154 x 11
Publication Date:
2007-12-30
Publication Country:
Canada