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Winning At Innovation

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In Stock (228)

£ 25.20

Description

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

Book Details
EAN:
9781137479174
Binding:
Paperback / softback
Dimensions(mm):
157 x 233 x 14
Publication Date:
2015-01-13
Publisher:
Publication Country:
United Kingdom