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Exotic Visions in Marketing Theory and Practice

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£ 99.90

Description

Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

Book Details
EAN:
9781567203943
Binding:
Hardback
Dimensions(mm):
Publication Date:
2001-12-30
Publication Country:
United States
Books by Alf H. Walle