Research

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ProphetAbility: The Revealing Story of Why Companies Succeed, Fail and Bounce Back

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£ 24.00

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Clustering Multidimensional Spatial Datasets With DBSCAN, OPTICS, BIRCH, K-Means, and Two-Step: A comparative Evaluation of Five Algorithms

Anpalaki J Ragavan

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£ 30.83

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The Consumer Insights Revolution: Transforming market research for competitive advantage

Steve Phillips

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£ 17.84

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Quantitative Method-Breviary - SPSS:A problem-oriented reference for market researchers

Jens K. Perret

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£ 6.83

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Nutzenschätzung in Conjoint-Analysen : Theoretische Fundierung und empirische Aussagekraft

Thorsten Teichert

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£ 71.99

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Preference-Based-Recommender-Systeme : Individuelle neuronale Präferenzmodellierung am Beispiel von Investmentfonds

Prof. Dr. Klaus Peter Kaas

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£ 71.99

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Relationship Marketing

Shelby D. Hunt

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£ 86.10

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Predictive Behavior : An Experimental Study

Gunnar Brennscheidt

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£ 53.99

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Preisgebote im Internet : Neue Ansätze zur Messung individueller Zahlungsbereitschaften

Björn Schäfers

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£ 65.99

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Heterogenität in der Präferenzanalyse : Ein Vergleich von hierarchischen Bayes-Modellen und Finite-Mixture-Modellen

Sonja Gensler

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£ 65.99

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Industrial Research for Future Competitiveness

Klaus Brockhoff

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£ 53.99

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Globalism and Consumption

Russell W. Belk

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£ 86.10

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Glorifying the Simple Life : Analyses of Socio-Psychological Constructs in the Context of Reality TV

Eva Katharina Hammes

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£ 53.99

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Statistical Noise or Valuable Information : The Role of Extreme Cases in Marketing Research

Clemens Pirker

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£ 77.99

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Gift-giving, Sharing, and Consumption Holidays

Russell W. Belk

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£ 86.10

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Pragmalytics: Practical Approaches to Marketing Analytics in the Digital Age

Cesar A. Brea

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£ 9.54

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Technology Brings Social Advantages Or Disadvantages

John Lok

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£ 16.79

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Brand Momentum: The #1 Growth Metric for Every Boardroom

Tony Lewis

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£ 15.74

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Mastering Digital Marketing for Starters:: The Best Methods, Tricks and Steps for Successful Digital Marketing

Alvin Aw

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£ 16.74

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Mastering Digital Marketing for Starters:: The Best Methods, Tricks and Steps for Successful Digital Marketing

Alvin Aw

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£ 32.34

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Engage & Convert: Advanced Content Marketing Techniques: Strategies for Engaging, Converting, and Retaining Audiences

Garry Shewring

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£ 8.39

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Bayesian Statistics and Marketing

Peter E. Rossi

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£ 94.50

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Marketing-Forschung - Lernmaterialien, Testaufgaben, Übungsklausuren und Fallstudie "Italian Pizza":"Yes, You Can!" Lernvorsprung durch verdichtetes Fachwissen

Willy Schneider

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£ 61.85

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Marketing Analytics: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling

Santino Spencer

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£ 8.54

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Invisible Luxury How Perfume Shaped Desire, Power, and Global Brands

Sarah Westwood

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£ 79.79

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