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Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
By Joe Peppard
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£ 83.69
Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.