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Customer Relationship Management

Usually dispatched within 3 - 5 business days.

In Stock (831)

£ 83.69

Description

Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.

Book Details
EAN:
9780750656771
Binding:
Hardback
Dimensions(mm):
167 x 242 x 29
Publication Date:
2002-10-29
Publication Country:
United Kingdom