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Customer Relationship Management

Usually dispatched within 3 - 5 business days.

In Stock (622)

£ 195.75

Description

Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

Book Details
EAN:
9780754671565
Binding:
Hardback
Dimensions(mm):
240 x 165 x 18
Publication Date:
2008-04-28
Publication Country:
United Kingdom