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Customer Value-centered Management

Usually dispatched within 3 - 5 business days.

In Stock (1019)

£ 83.99

Description

Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.