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Risk-Benefit Perspective on Early Customer Integration

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In Stock (664)

£ 53.99

Description

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project.

Book Details
EAN:
9783790819618
Binding:
Paperback / softback
Dimensions(mm):
235 x 155
Publication Date:
2007-08-20
Publication Country:
Germany